JAZ product videos

JAZ PRODUCT VIDEOS

CONCEPT/ 3D MODELING / ANIMATION / POST-PRODUCTION / SOUND DESIGN
THE BRIEF

JAZ is the new offer of products by SBS Italy launched in 2019. An entire choice of stylish gadgets dedicated to audiophile people all around the world. The request from the client was to create a captivating new look to advertise the products, starting from their actual brand.

We modeled, textured, shaded, animated and rendered their products from scratch and created an aggressive and modern visual style, functional to their growing communication needs.

WHAT WE DID
  • Concept
  • Brand identity
  • 3d modeling / texturing / animation
  • Compositing
  • Sound design / Sound signage

 

 

Client

SBS mobile

Project Date

January 2019

Category

Advertising

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Product videos

JAZ wooden headphones
JAZ twin earbuds
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Process
Final Result
Renders
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SBS product videos

SBS PRODUCT VIDEOS

CONCEPT/ 3D MODELING / ANIMATION / POST-PRODUCTION / SOUND DESIGN
THE BRIEF

SBS is an Italian company which operates globally. They are leaders in gadgets for smartphones, tablets and PC. Actually they count almost 2500 references among many categories and they continue to study and integrate new ones.

During 2018 they called us because they needed our collaboration in creating a strong visual identity for their main products.

We modeled, textured, shaded, animated and rendered their products from scratch and created an aggressive and modern visual style, functional to their growing communication needs.

WHAT WE DID
  • Concept
  • Brand identity
  • 3d modeling / texturing / animation
  • Compositing
  • Sound design / Sound signage

 

 

Client

SBS mobile

Project Date

may 2018

Category

Advertising

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Product videos

Screen 360
Unbreakable Cable
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Heart Rate Runner
Pocket Power Bank
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Power Bank
Wireless Charger
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Process
Final Result
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Valfrutta Triangolini “Mici Amici” commercial

Valfrutta Triangolini “Mici Amici”

Commercial
EXECUTIVE PRODUCTION/DIRECTION/CONCEPT/3D CHARACTER ANIMATION/POST-PRODUCTION
THE BRIEF

This is the third episode of the Triangolini juice commercial.

The brief from the Client was about creating a container: Triangolandia city. This is the location where a lot of all the future stories about our funny Animals will take place.

The Challenge was not simple because we didn’t only had to create the environment: we had to test ourselves with one of the most established cliche’ of all times: a chase between two cats and a mouse.

We created the entire City starting from the concept, modeled all assets and characters, created the scenes, textures and animations, until compositing, rendering and Color Grading inside the studio, with a 100% Italian Team.

 

 

 

Client

Conserve Italia

Project Date

September 2018

Category

Advertising

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WHAT WE DID
  • Executive production
  • Direction
  • Concept
  • Shooting
  • Modeling
  • Animation / Character Animation
  • 3d Rendering
  • Post-production
CREDITS
  • Director & Executive Producer : Alessandro Bianco (CLAY)
  • Lead Animator: Yuri Perrini
  • Lighter & Render artist / Lead Compositor: Giuseppe Sciotto
  • Concept art (for characters): Terry Amaini
  • Art direction, storyboarding: M.R. (CLAY)
  • Lead Supervisor and Scenes setup: Francesco Ferrera
  • Animator/Shading artist/3d Generalist: Laura Siviero
  • Modeler/Texture artist / 3d Generalist: Carlalberto Stefani
  • Compositing: Antimo Cantamessa
  • Color Grading: Orash Rahnema
  • Motion designer: Giacomo Ribaudo
  • Producer: Sveva Staffaroni (CLAY)
First draft of the Animatic (Version 2 of 13)
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CONCEPT ART

STORYBOARDS

ASSETS

FINAL RESULT

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Valfrutta Triangolini “Frutta Park”

Valfrutta Triangolini “Frutta Park”

Commercial
EXECUTIVE PRODUCTION/CONCEPT/SHOOTING/3D CHARACTER ANIMATION/POST-PRODUCTION
schermata-2016-11-07-alle-15-10-16
THE BRIEF

For the second episode of the awaited commercial of the juice loved by all Italian children, the brief of the agency (Leagas Delaney) was about recreating the “Friends of the Wood” – 2016 collection. The story was about an amusement theme park entirely made by fruit.

We gathered a team made of the best talents of our country. Concept, modeling, shading, lightning and compositing were all made by Italian talents.

We decided to recreate all the backgrounds and environments in 3d, adding camera movements and an entire new look to the scenes. We intentionally kept the concept of the characters close to the 2014 commercial, since the audience liked that mood and in our opinion there was no meaning in trying to change it.

Direction was made by two talented artists based in London: Luca & Sinem.

 

Client

Conserve Italia

Project Date

July 2015

Category

Advertising · Shooting

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WHAT WE DID
  • Executive production
  • Concept
  • Shooting
  • Modeling
  • Animation / Character Animation
  • 3d Rendering
  • Post-production

CONCEPT ART

comparazione_personaggi_v02
schermata-2016-11-07-alle-15-25-09
volpe_tpose_dir_note
concept-001
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Armani le sac 11

Armani “le sac 11”

web series
EXECUTIVE PRODUCTION / LOCATION SCOUTING / MANAGEMENT
Schermata 2016-05-16 alle 15.11.45
THE BRIEF

“The Makers Entertainment” is a production house based in Paris, specialized in fashion shooting and advertising. They needed to shoot a web series in Milan for the web version of Le Figaro in sponsorship with Giorgio Armani, to advertise his bag “Le Sac 11”.  Nicolas Pier-Morin, the director, needed full support in our city to set up the shooting. In about 10 days we organized the locations scouting, the troupe and the overall logistic for the production. Eleven locations where involved including the city’s externals, a tram’s interiors, Malpensa airport, the Armani Hotel and a camera car. The troupe was composed of about 35 persons. We shooted with an Arry Alexa with anamorphic lenses. Post production was made by “The Makers Entertainment” in Paris.

 

Client

Giorgio Armani / Le Figaro

Project Date

april 2016

Category

Advertising · Shooting

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Schermata 2016-05-16 alle 13.40.29
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Episode 1
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WHAT WE DID
  • Executive production
  • Location management
  • Location scouting
Schermata 2016-05-16 alle 15.11.58
Episode 2
The journalist came from Paris to Milan to meet a mysterious writer. In episode 1 she failed to meet him in the Armani Hotel but she found a message pointing her to the Pirellone Tower next day.

The second episode begins with her going to the appointment, meet the writer and record an interview with him. But they didn’t notice they swapped their micro usb recorders…

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Schermata 2016-05-16 alle 15.10.01
Episode 3
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After the interview, the journalist leaves for the airport. The writer realizes that she has his usb recorder. He therefore decides to follow her. After a long chase, he doesn’t succeed to arrive on time. She takes the planes…but the story has not yet come to an end.

Backstage

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Elica Snap – product unveil

Elica Snap

Product unveil event
CONCEPT / 3D MAPPING / ANIMATION
ElicaSNAP_Stileframe_03
THE BRIEF

Snap ‘Air Quality Balancer’ is an innovative product for aspiration of bad air, able to monitor and improve the quality of the air in your indoor environments automatically, by calibrating the device according to your needs and expectations. It is a real concentrate of technology. For the official unveiling of the product Havas Events wanted to create a product mapping using an effective and well designed infographic system. The projection was made on three big windows that covered the entire walls of the location, so the video had to be divided in three segments.

 

Client

Havas events

Project Date

november 2015

Category

3D mappings · Events

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WHAT WE DID
  • Animation
  • Concept
  • Mapping
  • Sound design
  • On stage technical setup

Styleframes

ElicaSNAP_Stileframe_01 ElicaSNAP_Stileframe_02 ElicaSNAP_Stileframe_04 ElicaSNAP_Stileframe_05
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Discovery Upfront 2015

Discovery Network

Upfront 2015
VIDEO CONTENTS / GRAPHICS CONTENTS / VIDEO EDITING / POST-PRODUCTION
discovery_feat
THE BRIEF

Discovery Italy assigned their most important event of 2015 to Filmmaster Events.

The entire show was based on the concept of “Think D”;  Discovery way of thinking, a way of conceiving the entertainment world, of seeing more than a television screen, of generating contents that may become social events.

We were involved in the development of the video contents projected on the five vertical screens during the show. The style had to be clean, direct, and functional. Technically speaking it was not a simple project, because every screen had a different resolution and the animations had to be perceived in their whole.

Together with the contents we developed five promos for the network top tv channels, including all the original footages and productions of 2015.

 

Client

FILMMASTER EVENTS

Project Date

july 2015

Category

Events

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WHAT WE DID
  • Animation
  • Post-production
  • Sound design
  • On stage technical setup

Video reels

DMAX reel - editing
FOCUS reel - editing
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DEEJAY reel - editing
GIALLO reel - editing
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OSN rebrand Idents

OSN Idents

Executive production
CONCEPT/SHOOTING/DIRECTION/POST-PRODUCTION/SOUND DESIGN
Schermata 2016-04-19 alle 15.15.13
THE BRIEF
For the big OSN NETWORK rebranding made in 2013, we created four idents based on the social media power of the platform. We shot them in Morocco in four different locations: ATLAS MOUNTAINS, MERZOUGA DESERT, LEGZIRA BEACH, LALLA TAKERKOUST LAKE using high-end equipment and crew. The production lasted ten days, during which the troupe covered 8.000 kilometers all around the country.

 

Client

OSN network

Project Date

June 2013

Category

Channel Branding · Shooting

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Mountain ident
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WHAT WE DID
  • Executive production
  • Concept
  • Shooting
  • Direction
  • Post-production
  • Color correction
  • Special effects integration
  • Sound design
Beach Ident
For the beach ident we selected a beautiful beach located in south Morocco: Legzira beach, on the Atlantic side. This spot was perfect because of its red rocks, perfectly in line with the brand color. It was not easy to reach, and the next day we were supposed to be in the Merzouga desert (13 hours away by car, 18 hours with the trucks), but the client didn’t want to miss the opportunity of having this breathtaking location: an immersive and magic spot in the heart of Africa. Here we met some difficulties, like making the actress run because of the little rocks on the sand, that we had to remove one by one.
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Lake Ident
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This lake is located near Marrakech. To carefully stick to our storyboards, we needed to make the actor who played the part of the father, and the little girl who was his daughter, walk in the water. Once there, we realized that water was too deep to do that. So the moroccan production brought a very long underwater platform, used to shoot a film about the life of Jesus, to let him walk in the water. What if this is what really happened 2000 years ago?
Desert Ident
For the desert ident we traveled to Merzouga, an astonishing location between the dunes. Not far away from where a famous scene of Star Wars, and one from The Gladiator, were shot.
And of course, the day before the first day of the shooting it started to rain. It was 11 years since they last saw the rain in that location. We can state that we were the luckiest troupe of the desert. If you carefully watch the video you will notice that most of the dunes are still wet.
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Video backstage
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CREDITS:

Production house: H-FILMS Morocco

Director: Alessandro Bianco

DOP: Luca Coassin

Backstage

 

 

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Whirlpool “Life in a day”

Whirlpool IFA 2015

Life in a Day
VIDEO CONTENTS / GRAPHICS CONTENTS / VIDEO EDITING / POST-PRODUCTION
whirlpool_feat
THE BRIEF

Whirlpool group was present at the IFA (Internationale Funkausstellung Berlin) 2015 with a huge dressing (3200 mq), presenting for the first time their 5 brands together: BAUKNECHT, KITCHENAID, WHIRLPOOL, INDESIT, HOTPOINT.

Filmmaster Event, in charge of the overall event organization, created the strong concept of “24 hours life in a day”, not only underlying  the scope of the project, but also defining a “time-space” around it. The idea was to use a dynamic storytelling about everyone’s life, told during the 24 hours of a symbolic day.

We created the video contents for the five huge screens inside the stand, and assembled together the “story” of many people during that day, assisted hour by hour by Whirlpool’s appliances.

 

Client

Filmmaster Events

Project Date

september 2015

Category

Events

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WHAT WE DID
  • Animation
  • Post-production
  • Sound design
  • On stage technical setup

24 hours – Life in a Day

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Valfrutta Triangolini Commercial

Valfrutta Triangolini

Commercial
EXECUTIVE PRODUCTION/CONCEPT/SHOOTING/3D CHARACTER ANIMATION/POST-PRODUCTION
coverpage1
THE BRIEF

Late 2014 we were called to create a 3d animated commercial for one of the biggest food companies in Italy, using the latest technologies available in 3d modeling and animation. Teamed with the creative agency Leagas Delaney, we decided to go with a pure artistic mood, using the talent of one of the most promising directors of Europe; Carlos Lascano.
We’ve put together a team of international artists, compositing, animating, rendering and lightning inside the studio. The result was a very complex, immersive and funny work starting from scratch.

 

This project was awarded at the Mediastars XIXth edition, with a special star for Direction/Animation/Special Effects

 

Client

Conserve Italia

Project Date

July 2015

Category

Advertising · Shooting

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WHAT WE DID
  • Executive production
  • Concept
  • Shooting
  • Modeling
  • Animation / Character Animation
  • 3d Rendering
  • Post-production
Our Testimonials

 

Rusty and Bud, the lions, are twins. Very strong and athletics, they do unbelievable and dangerous tricks for the circus,

like cannon-jumping.

Rusty & Bud
Rusty & Bud
Lions
The little monkeys are jugglers. They make fruit fly in the air, before passing it to the big Boss Ozzie the bear, so he can turn it into orange juice. They have three very different behaviors. Mimi is very selfish and precise, Uma is always hungry and very kind, and Zoe tries to do her best, but most of the times she doesn’t succeed in accomplishing her duty so well!
Mimì, Zoe, Uma
Mimì, Zoe, Uma
Monkeys
Ozzie, the white bear, is the good magician of the circus. He is the one who does the tricks, turning

fruit into orange juice. He is also the big boss of the circus and the anchor man of the show.

Ozzie
Ozzie
Bear
Elizabeth is a trendy giraffe, nice and shy. She likes to play with fruit and she is a very capable performer

of balancing acts. She acts for the big audience of the circus holding a pear in balance on her nose.

Elizabeth
Elizabeth
Giraffe
The parrots are a big family: the Flynns.

Flying everywhere in the circus, they are smart and ever-moving. They complete the show with their

beautiful colors and funny acting. They are able to bring buckets full of fruit all around, and pass them to the other characters, to make the magic happen.

Flynns
Flynns
Parrots

STYLEFRAMES

team

Concept design

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Shooting Board

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Shooting backstage

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Final result

grafica_sito_04_WEB-2
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