THE BRIEF

Whirlpool group was present at the IFA (Internationale Funkausstellung Berlin) 2015 with a huge dressing (3200 mq), presenting for the first time their 5 brands together: BAUKNECHT, KITCHENAID, WHIRLPOOL, INDESIT, HOTPOINT.

Filmmaster Event, in charge of the overall event organization, created the strong concept of “24 hours life in a day”, not only underlying  the scope of the project, but also defining a “time-space” around it. The idea was to use a dynamic storytelling about everyone’s life, told during the 24 hours of a symbolic day.

We created the video contents for the five huge screens inside the stand, and assembled together the “story” of many people during that day, assisted hour by hour by Whirlpool’s appliances.