Valfrutta Triangolini “Frutta Park”

Valfrutta Triangolini "Frutta Park"

Commercial
EXECUTIVE PRODUCTION/CONCEPT/SHOOTING/3D CHARACTER ANIMATION/POST-PRODUCTION
schermata-2016-11-07-alle-15-10-16
THE BRIEF
For the second episode of the awaited commercial of the juice loved by all Italian children, the brief of the agency (Leagas Delaney) was about recreating the "Friends of the Wood" - 2016 collection. The story was about an amusement theme park entirely made by fruit. We gathered a team made of the best talents of our country. Concept, modeling, shading, lightning and compositing were all made by Italian talents. We decided to recreate all the backgrounds and environments in 3d, adding camera movements and an entire new look to the scenes. We intentionally kept the concept of the characters close to the 2014 commercial, since the audience liked that mood and in our opinion there was no meaning in trying to change it. Direction was made by two talented artists based in London: Luca & Sinem.  
WHAT WE DID
  • Executive production
  • Concept
  • Shooting
  • Modeling
  • Animation / Character Animation
  • 3d Rendering
  • Post-production

CONCEPT ART

comparazione_personaggi_v02
schermata-2016-11-07-alle-15-25-09
volpe_tpose_dir_note
concept-001
Related projects:
Back to portfolio


A Creative Production Company

Find us at

Via Garofalo, 31
20133 Milan
Italy
+39 (0)2 49529533
info@clay.tv

Connect
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google