THE BRIEF

For the second episode of the awaited commercial of the juice loved by all Italian children, the brief of the agency (Leagas Delaney) was about recreating the “Friends of the Wood” – 2016 collection. The story was about an amusement theme park entirely made by fruit.

We gathered a team made of the best talents of our country. Concept, modeling, shading, lightning and compositing were all made by Italian talents.

We decided to recreate all the backgrounds and environments in 3d, adding camera movements and an entire new look to the scenes. We intentionally kept the concept of the characters close to the 2014 commercial, since the audience liked that mood and in our opinion there was no meaning in trying to change it.

Direction was made by two talented artists based in London: Luca & Sinem.