Tgcom 24

Channel branding

CONCEPT/DIRECTION/ANIMATION/SOUND DESIGN

THE BRIEF

TGCOM24 is a news channel which has undergone a particular path. It started as news website, with a short format pill on air on Mediaset channels, to launch only later the dedicated news channel. The channel aired on November 28th 2011. It is a multimedia system and multi-platform that provides 247 news broadcasted on television, web, tablet and smartphone. It employs more than 100 journalists and it provides news, updates, press releases, surveys and information spaces.

Client

Mediaset

Project Date

November 2012

Category

Channel Branding

Tgcom 24 Montage

The project complexity was all about being able to gather a huge amount of resources, in order to launch a massive news channel, with tight deadlines and with a full aim to achieve an impeccable and functional design. We wanted to give the channel a unique voice among italian scenario, and differentiate the various themed magazines in the best way.

Main ident

A special city made of information was purpose-built, which creates and winds in the universe of international news. Sequences without cuts were used to convey the idea of continuity and reliability to the brand. The grid system was developed relying on a deep analysis of competitors, and clear and sharp animations were created, and on the fact that it was engaged to be watched 24 hours a day, providing full functionality to stream continuously data converging from all editorials platform.