Sky Uno
CONCEPT/DIRECTION/ANIMATION/COMPOSITING/SOUND DESIGN
THE BRIEF
Sky Uno, launched on April 1 2009 on channel 109, is a generalist channel airing the platform’s most important and followed TV series and shows, including X-Factor, Spartacus, America’s Next Top Model, David Letterman Show, Extreme Makeover: Home Edition, MasterChef, etc..
WHAT WE DID
- Concept
- Direction
- Animation
- Compositing
- Sound design
Through the use of curved lines, sinuous movements and warm colors, we described the different offers as a maternal embrace, that would give the channel an intimate yet firm and mature touch, and where the audience would feel immediately home. We worked to obtain an accurate composition for footages, that would elegantly fit inside graphical grids. Warm and light coloring was used to represent each channel’s theme segment, together with a light infographic design.