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Sky Calcio - Clay.tv

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Sky Calcio

Show Package


Sky Calcio is the pre-game format Sky Sports airs before each match of the Premier League.
Keywords of the brief were: “great” and “epic”. The stadium was shown as the sport temple.
To solve the principal issue of the client, of having to redo the opener every year with new team logos, we decided to build each one of them in a modular way, giving the opportunity to swap them when needed.
A significant amount of time and resources was spent researching and developing the Sky Calcio Logo. A team of the best international designers was built to give the product a very specific international impact.
Sky Calcio - show package
  • Concept
  • Direction
  • Animation
  • Compositing
  • Sound design