CONCEPT/DEVELOPMENT/3D STEREOSCOPIC SETUP
SKY3D is the first channel in stereoscopic 3D ever made in Italy, airing from September 2011. The channel broadcasts movies, sports and entertainment 12 hours a day, from 1:00 pm until 1:00 am.
Supported by Samsung, Sky Italy carried out a highly ambitious project, offering contents suitable for new generations of passive stereoscopic 3D TVs. We were asked to investigate the feasibility of it, and after various proposals we were given the great opportunity of being one of the first agencies in Europe to deliver a complete channel package in stereoscopic 3D.