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Premium Crime

Channel branding


It was a dark and cold night, the streetlights projected geometric sections on the alley. I weighed my 45 Magnum in the holster and my hand felt the freedom to look for it. Then I suddenly stopped.
I thought it was time to get to work…to undertake another pitch. Mediaset Premium was looking for an agency able to provide creative ideas for its new noir channel launch: Premium Crime.
A channel born on 1st of July 2011, part of mux Dfree together with other pay TV channels of the Premium offer. It broadcasts crime related shows and series 24 hours a day.
Proposal 1 - COMICS

The story of this pitch was complex and full of vicissitudes. We created several proposals completely different from each other. For the first one, we relied on world-wide acclaimed comic artist – Maurizio Rosenzweig – to create a unique and instantly recognizable brand.

Proposal 2 - Dark Shadows
For the second proposal we arranged a set for a shooting on green screen, making mini-stories full of clues and chases.


Proposal 1 - COMICS _ dents




Proposal 2 - Dark Shadow