OSN rebrand Idents

OSN Idents

Executive production

CONCEPT/SHOOTING/DIRECTION/POST-PRODUCTION/SOUND DESIGN

Schermata 2016-04-19 alle 15.15.13

THE BRIEF

For the big OSN NETWORK rebranding made in 2013, we created four idents based on the social media power of the platform. We shot them in Morocco in four different locations: ATLAS MOUNTAINS, MERZOUGA DESERT, LEGZIRA BEACH, LALLA TAKERKOUST LAKE using high-end equipment and crew. The production lasted ten days, during which the troupe covered 8.000 kilometers all around the country.

Client

OSN network

Project Date

June 2013

WHAT WE DID

Executive production
Concept
Shooting
Direction
Post-production
Color correction
Special effects integration
Sound design

Beach Ident

For the beach ident we selected a beautiful beach located in south Morocco: Legzira beach, on the Atlantic side. This spot was perfect because of its red rocks, perfectly in line with the brand color. It was not easy to reach, and the next day we were supposed to be in the Merzouga desert (13 hours away by car, 18 hours with the trucks), but the client didn’t want to miss the opportunity of having this breathtaking location: an immersive and magic spot in the heart of Africa. Here we met some difficulties, like making the actress run because of the little rocks on the sand, that we had to remove one by one.

Lake Ident

This lake is located near Marrakech. To carefully stick to our storyboards, we needed to make the actor who played the part of the father, and the little girl who was his daughter, walk in the water. Once there, we realized that water was too deep to do that. So the moroccan production brought a very long underwater platform, used to shoot a film about the life of Jesus, to let him walk in the water. What if this is what really happened 2000 years ago?

Desert Ident

For the desert ident we traveled to Merzouga, an astonishing location between the dunes. Not far away from where a famous scene of Star Wars, and one from The Gladiator, were shot.

And of course, the day before the first day of the shooting it started to rain. It was 11 years since they last saw the rain in that location. We can state that we were the luckiest troupe of the desert. If you carefully watch the video you will notice that most of the dunes are still wet.