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Hugo Boss/McLaren

3D Projection Mapping


To commemorate the 30th anniversary of the partnership with McLaren, Hugo Boss organized a great event in the very center of Milan, in San Babila square. We were contacted by the communication agency “Say What?” to make a 3D projection mapping on the facade of the building adjacent to the Hugo Boss store. To accomplish this endeavor, we called Roberto Fazio, one of the most talented mapping artists of our country.
Teamed with our designers, Roberto spent many days and nights with us at the studio, to produce what was considered one of the best 10 mapping of that year.


  • Concept
  • Animation
  • Technical setup
  • Sound design