Calcio Mercato

Football player trading

TV PROGRAM CONCEPT/ANIMATION

THE BRIEF

Mediaset creative department needed to develop an opener for their Mediaset Premium Calcio format, based on football players market. The format was all about in-studio anchors and talents predicting and announcing transfers and acquisitions of national and international’s team players during the year.

Our purpose was to translate trading stocks imaginary merged with typical football symbolic elements; we used recalls with the stock market world by thinking of a structure that explicitly reminded charts and trading graphs, as well as conveying great impact and dynamism typical of sport disciplines.