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BMW – Perfect movement is a corporate video about the new BMW series 3, commissioned by M&C Saatchi, to be published during Olympic Games 2012. The creative aim was to create a relationship beetween athlets strengths and car features. We made a fast pacing video-editing enhanced with gentle titles animation, to create a parallelism between athletes strains on olympic fields and the elegance and high performances of the BMW Series 3 cars running on the road.
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