DREAM, CREATE, INSPIRE
Hi! We are CLAY, a visionary multifaceted production agency based in Milan, Italy. We were born from the creative minds of a group of video professionals. Since 2010 we have been crafting projects for broadcast and live events with unwavering attention to detail, supported by a network of the best designers and art directors from all over the world.
CLAY PRODUCTIONS
CLAY ANIMATION STUDIO
ADVERTISING
We produce, shoot and post-produce all genres of advertising, from TVCs to corporate videos and case studies. We specialise in 3D VFX, post production effects and character animation.
DESIGN IN MOTION
Our core business and driving force has always been motion design. We create professional and compelling animations using 2D and 3D techniques, always drawing from the latest communication trends and utilising cutting-edge visualisation tools.
SUPPORT FOR SHOOTS
We provide logistical and technical support for all aspects of video shoots, organising everything from the crew and equipment to location scouting and management.
CONTENT FOR EVENTS
We work together with creative agencies to create premium content for live events: projection mapping, editing, visualisation for pitches, and everything our clients need to bring their vision and projects to life.
POST PRODUCTION
We are specialised in video editing, special effects, rig removal, rotoscoping, audio dubbing and syncing. We package your project and deliver it to your audience in the most professional way.
CHANNEL IDENTITY
Launching a new TV channel or network, or refreshing your old brand, is no easy task. Starting from your visual strategy, we will work with you towards the ideal solution, providing you with prototypes for how your channel could look in the future, and supporting you at every step from first brainstorming until first broadcast.
Featured project: Triangolini Valfrutta Amici delle Nevi
We’ve been creating new advertising campaigns for the Valfrutta brand for over 10 years.
For the 2023 edition, the creative agency Leagas Delaney asked us to craft a story set among the snowy landscapes of the North Pole. This is our interpretation. The video reached 1 MILLION VIEWS on the client’s YOUTUBE page , and we’re truly proud and honored to have been chosen once again for such an exciting, intense, and fun project.
Our Motion Design reel
This reel is a curated journey through over a decade of motion design excellence. Since 2010, we’ve collaborated with leading television brands and high-profile events, shaping visual identities that resonate across screens and stages.
From broadcast channel rebrands to immersive event content, each project reflects our commitment to precision, emotion, and innovation. We blend 2D and 3D animation, kinetic typography, and dynamic compositing to craft visuals that move—literally and metaphorically.



















