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Copyright 2014 Brand Exponents All Rights Reserved

Valfrutta Triangolini “Mici Amici”

Commercial
EXECUTIVE PRODUCTION/DIRECTION/CONCEPT/3D CHARACTER ANIMATION/POST-PRODUCTION

THE BRIEF

This is the third episode of the Triangolini juice commercial.

The brief from the Client was about creating a container: Triangolandia city. This is the location where a lot of all the future stories about our funny Animals will take place.

The Challenge was not simple because we didn’t only had to create the environment: we had to test ourselves with one of the most established cliche’ of all times: a chase between two cats and a mouse.

We created the entire City starting from the concept, modeled all assets and characters, created the scenes, textures and animations, until compositing, rendering and Color Grading inside the studio, with a 100% Italian Team.

 

 

 

WHAT WE DID
  • Executive production
  • Direction
  • Concept
  • Shooting
  • Modeling
  • Animation / Character Animation
  • 3d Rendering
  • Post-production
CREDITS
  • Director & Executive Producer : Alessandro Bianco (CLAY)
  • Lead Animator: Yuri Perrini
  • Lighter & Render artist / Lead Compositor: Giuseppe Sciotto
  • Concept art (for characters): Terry Amaini
  • Art direction, storyboarding: M.R. (CLAY)
  • Lead Supervisor and Scenes setup: Francesco Ferrera
  • Animator/Shading artist/3d Generalist: Laura Siviero
  • Modeler/Texture artist / 3d Generalist: Carlalberto Stefani
  • Compositing: Antimo Cantamessa
  • Color Grading: Orash Rahnema
  • Motion designer: Giacomo Ribaudo
  • Producer: Sveva Staffaroni (CLAY)

First draft of the Animatic (Version 2 of 13)

CONCEPT ART

STORYBOARDS

ASSETS

FINAL RESULT